Modern Marketing

What Are The Tools Of Digital Marketing?

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Posted By Kyle Weaver

Marketing was already an important point in the public relations strategy of ambitious companies in the 1980s. It allowed modern structures to position themselves in the face of competition on the one hand, and to stand out on the other.

With the explosion of new technologies and the digital transformation, the impact of marketing has increased over the past two decades. True catalyst of performance , it is given a superlative character to the term promotion, and to the sales process.

However, setting up a good digital marketing or web project policy is far from being a formality. In this competitive environment, you have to choose your weapons. Here are the main tools of digital marketing.

The goals of digital marketing:

Over time, marketing has developed many techniques and especially many tools around the world. But to understand the impact of these digital tools, it is necessary to identify the goals of digital marketing.

For businesses, disciplines and marketers seek to strengthen the relationship with the customer. To do so, the strategy must imperatively:

Increase growth: the impact of growth hacking

In general, a marketing strategy aims to increase the growth of a company on all these aspects. Digital marketing through growth hacking , propels business activity to develop services and products.

Develop traffic to websites:

For a successful classic or digital marketing strategy, visibility is essential. This research of notoriety passes by the highlighting of the websites of the companies. Indeed, brands earn leads on the web, through natural search engine optimization.

Push visitors to websites to buy products:

All companies want to expand their customer portfolio. To do so, they must convince the target of the relevance of the products on offer. E-marketing campaigns achieve this goal by influencing visitors to their website.

Influence Internet users:

The digital transformation of marketing also aims to shape the behavior of future customers. In addition to websites, social networks are great tools for raising awareness and persuasion. Companies create groups or communities whose purpose is to guide the future needs of customers.

To win the loyalty of customers

The seller-customer relationship is based on trust . By boosting its brand image on websites, social networks and e-mails, the company reassures its target. Therefore, the customer will make his purchases with confidence, and will be pushed to repeat his act.

The tools used in digital marketing

Marketing tools are diverse and are used according to digital marketing techniques .

Social networking tools

Social networking applications are the most used on the web, especially because of the evolution of smartphones. A French person with an internet connection would spend about 5 hours a day on average. Community managers and network management tools therefore become essential for businesses.

Hootsuite Software

Hootsuite is the flagship application for social networking. First, it is available on all operating system platforms (Windows, Mac, Android, iOS, Linux, Windows Mobile, etc.).

In addition, the app allows to simultaneously manage several publications on social networks. It also allows you to schedule publications well in advance, and even to search groups or communities created by other administrators.

This last option is not trivial. This allows to analyze, as much as possible, the feedback of your marketing action on several connected objects .

The Buffer app

Although it is less recommended than its hootsuite rival, the Buffer software is nevertheless a serious alternative. And for good reason, it takes a lot of useful and very practical features. Indeed, this app can also manage publications on social networks. In addition, it offers a complete attractive design and a good stability.

Over graph software made in France

Over graph is a promising software created by the firm 909c based in Montreuil in the Paris region. This young application is already well established in the sphere of community management . It offers visualization of data, essential for monitoring.

The Buzz Sumo app

Buzz Sumo is an indispensable accessory for community management. It retrieves the content web page, and then publish on social networks, or just displaying links pages.

Tweet Deck for tweeter users

This rather original tool makes it possible to plan the publications and to manage several accounts on tweeter . Unlike traditional community management apps, the app offers new options. Most of its features are not found on other software.

The tools of e-mailing

The term e-mailing is well known in the field of direct marketing. It is a technique of commercial communication that consists of sending emails to Internet users. In addition to attracting many Internet users, this process combines the advantage of low cost and simplicity. Here are the tools of a successful e-mailing campaign:

The Sarbacane software

There is a multitude of emailing software. Making the right choice becomes difficult. However, in this tide of applications, the software Sarbacane pulls out of the game by offering one of the best offers in the field.

This is a solution that offers many features that can be used with ease. These advanced options make it easy to perform an emailing action.

Digitaleo, the French solution

Digitaleo is an emailing software designed and launched in France by ambitious entrepreneurs. Their goals were simple: to provide a tool to track the target and to retain it .

With its many features, Digitaleo is a simple and effective accessory used by many companies around the world.


The Sendinblue emailing tool is probably the most versatile and accessible solution on the market. Indeed, by its very aggressive rates and its simplicity, this software adapts to all the exchanges and all the strategies.

In addition to its great value , the Sendinblue solution is available in several languages, including French, English German or Spanish.


This bilingual software offers a very wide range of advanced options. Moreover, its use and interface are remarkably simple.

These numerous solutions each have their advantages and disadvantages. However, it is important to point out that the main advantage of emailing lies in the low cost. Indeed, no need to spend more than 100 euros per month, for a shipment of more than 5000 emails .

Essential tools for SEO

SEO is the essential technique for the survival of websites. It guarantees the visibility of a company on Google and other search engines. The main SEO techniques are:

  • The SEO still called natural SEO.
  • The SEA or paid referencing.
  • The SMO designates all the techniques and solutions used to increase the visibility of social networks on the web.

The SEO success is necessarily based on the perfect mastery of these techniques. However, when a company wants to measure and improve the SEO level of its website, many tools are available.

The Google search Console

This solution has the particularity to offer a plethora of accessories for positioning help on the websites.


This is a solution to observe the positioning of its competitors on the one hand, and improve the choice of these keywords on the other hand.


Dareboost produces a comprehensive report on the quality and performance of websites. The major advantage of this accessory is its unparalleled simplicity.


This tool has the particularity of being completely in French. Therefore, it is perfectly suited for sites designed in the language of Molière. In addition, his analysis of SEO performance is fast and accurate.

Google Search Console

This complementary tool to the Google search engine can quickly become a must-have solution when you decide to use it. In addition to being totally free , it gives accurate information on the health of SEO sites.

Google trends

Google trends is the instrument for measuring trends and modes on search engines. It can therefore be used to adjust or guide the management of websites.

Digital marketing is an asset within the reach of all companies. However, to take full advantage, it is essential to have a strategy excellence.

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